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Owning a website could be new to you, but to make a website function the way you want it to, website maintenance is mandatory. First of all, let me tell you why maintaining your website is important. Over time, as you change your website, some links or some images may stop working as you intended and this could make visitors displeased with your website. Visitors will also be displeased if your website...

Social media marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels, sounds good, right? However, your appearance on social media must be refined and tailored to your audience in order for you to reap the rewards of its potential exposure. It can’t be stressed how important it is to use the right social networks for your social media marketing, realistically there is...

Mistakes are what they are. When something is not done right there could be costly consequences. While it is only human to make mistakes, when designing a website it is always important to avoid these common mistakes. Your website is not responsive Your website is not responsive when it cannot adjust to all major screen resolutions. The consequence of not having a responsive website is not only losing visitors since their experience is...

One of the great barriers that we come up against as a marketing agency is the common misconceptions about agencies that have developed as a result of poor reputations of companies in the design and development industry. We have some core values that set us apart from the 'shoddy' agencies and allow us to behave like a freelancer rather than a corporation. Because we're a small agency our prices are better than competitive Due to...

The world of UX (User Experience) is a very tough nut to crack, but if you get it right, it can have a significant impact on how many products you sell. The aim of any online site is to direct users to the right places and to services/products that will cater to their needs. Your website should be well-structured, concise and easy-to-navigate in order to encourage people to buy your products. Good...

The world of web design has changed dramatically. It no longer revolves around creating a page with a heading, some text and a couple of images. However, the biggest change to traditional web designers has arrived only in the past year, with the rising popularity of services such as WordPress and the open nature of accessible themes. But does that mean that web design itself is dying out? Quite simply, no. Over...

The world of Website Design is constantly evolving. Here’s an insight into some of the top layouts for 2016. The Hamburger menu – It has faced criticism by some, but there’s no doubt that the Hamburger menu’s widespread use is easily recognizable for users. Account registration – you’ll see this layout whenever you try to register for a site. There might be a form to fill out or a button that...

With all advertising, colours play a much bigger role than people initially think. With SMEs, sole traders and other small organisations, the colours are often initially selected based on what another company does or simply by what 'looks nice'. In some cases, this has proven to be successful when creating a recognizable brand image. However, there are some other cases which demonstrate a major oversight in colour selection. With all of...