With all advertising, colours play a much bigger role than people initially think. With SMEs, sole traders and other small organisations, the colours are often initially selected based on what another company does or simply by what ‘looks nice’. In some cases, this has proven to be successful when creating a recognizable brand image. However, there are some other cases which demonstrate a major oversight in colour selection. With all of our branding design and logo design clients we advise on the meaning of colour and take a detailed look at how that fits in their industry. Here are some of the meanings to different colours.
The colour blue in branding is often associated with trust and gives a sense of security. This is why most of the UK Banks use blue in their logo.
Red is a colour that is full of energy. It is immediately noticeable, creates a sense of urgency and increases a persons heart rate when it is seen. It also creates a sense of danger. It is often used in commerce to represent a sale.
Youthful and full of optimism, yellow is a colour that is often used to grab the attention of window shoppers.
The colour green is often associated with wealth and it is the easiest colour for the eyes to process. Green is a very relaxing colour and gives people the opportunity to browse at their convince. It also has connotations to earthly features and is often linked to nature and natural products.
Pink is both romantic and feminine and is often used to market products aimed at women and younger girls.
Often used in advertising to sooth, Purple is a calming colour. It is often seen in beauty and health products and is often used in anti-aging niches.
Black is a powerful bold colour. It is used to market luxury products and services and is often associated with ‘the best’.
Orange is quite an aggressive colour. It is often used in a call-to-action, such as ‘buy now’. Orange is also associated with budget and cheaper items.