Thinking, news & practical guidance
Observations, useful detail and strong opinions from the work in progress.
The journal · page 1
No trend reports for the sake of it. This is where we unpack decisions, share useful methods and explore what better creative and technical work looks like in practice.
01If you provide services in a particular area, ranking nationally for a broad keyword may be far less valuable than appearing when somebody nearby is actively looking…
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02Designing empty boxes and deciding what to put inside them afterwards is a surprisingly common way to build websites. It is also backwards. Content affects layout. A…
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03A good website brief doesn't need to be 60 pages long. It does need to explain the problem. “Build us a modern website” isn't really a brief.…
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04Most websites do not lose enquiries because of one catastrophic mistake. It is usually death by a thousand tiny inconveniences. A confusing headline here. A hidden telephone…
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05WordPress powers everything from tiny brochure websites to substantial publishing and ecommerce platforms. But two WordPress websites can be built in completely different ways. One of the…
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06More enquiries are not always better. Ask any busy sales team. Twenty messages saying “how much?” from people with unrealistic budgets can be considerably less useful than…
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07A useful business website creates clarity, earns confidence and helps the right people take a meaningful next step.
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08The practical warning signs that spreadsheets and disconnected tools are beginning to restrict the way your business works.
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09How to connect message, stand design, content, people and technology into an exhibition experience that starts better conversations.
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10A website does not become ineffective simply because it is old. There are websites built years ago that still work brilliantly. Equally, there are websites launched six…
Read article ↗Ideas are more useful when they move something
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