Website redesign · SEO migration · WordPress

Keep what has value. Redesign what holds you back.

A strategic website redesign for organisations whose proposition, customer journey, content or technology has outgrown the site they have—planned to protect valuable search visibility while improving conversion.

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Strategy.Creativity.Technology.

Content & SEO audit
UX redesign
WordPress rebuild
Migration & redirects

Change without losing hard-won value

Treat the existing website as evidence—not baggage.

A redesign should not begin by deleting everything. We audit the current website, analytics, search performance, backlinks, content, technology and operational needs to identify what earns its place. The new structure then improves clarity and conversion without carelessly abandoning useful URLs, evidence or audience knowledge.

Responsive website redesign planning shown across desktop, tablet and mobile — A connected creative view
A stronger experience built from evidence, not assumptions.
The strongest redesign decisions come from combining current search and analytics evidence with new audience, proposition and operational priorities.
Content & SEO auditUX redesignWordPress rebuild

A clearer commercial story

Reposition services and proof around what current customers need to understand.

Protected search equity

Retain valuable content and URLs, redirect retired pages deliberately and monitor the transition.

Better-quality enquiries

Remove uncertainty and friction before asking visitors to start a conversation.

What we actually do

Everything required for a safer, sharper website redesign.

Website and SEO audit

Review journeys, content, search visibility, backlinks, analytics, technology, accessibility and conversion friction.

Strategy and information architecture

Reframe the proposition, audiences, services and navigation around current commercial priorities.

Content, UX and visual redesign

Rewrite, restructure and art-direct the experience so it feels distinctive while becoming easier to use.

Migration, redirects and launch

Map valuable URLs, migrate approved content, test forms and integrations, and monitor the transition carefully.

Use the evidence already available

Audit.
Reframe.
Advance.

Keep what earns its place

Use search, analytics and content evidence to identify value before making migration decisions.

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Change the customer logic

Rebuild navigation and page purpose around current audiences rather than the history of the organisation chart.

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Make the difference visible

Use content, art direction and interaction to express how the business has changed.

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Launch with a safety net

Plan redirects, tracking, testing and post-launch review before the old site is replaced.

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When to bring us in

The current website no longer represents the business.

A redesign earns its investment when something meaningful has changed—or when the existing platform is preventing useful change.

The business has moved on

Services, markets, positioning or brand have changed while the website still tells the old story.

Traffic is not converting

Visitors arrive but struggle to understand the offer, find relevant proof or choose a useful next action.

Search visibility feels fragile

Valuable pages have accumulated without a clear architecture, content strategy or safe plan for consolidation.

The platform resists improvement

Publishing, integrations, mobile performance or accessibility are limited by legacy code and uncontrolled dependencies.

Typical scope

The detail
behind the work.

Every brief is different. We select and connect the right activities around the outcome, rather than forcing the project into a fixed package.

Discuss a redesign ↗

01Analytics, search and conversion review
02Technical, accessibility and performance audit
03Content inventory and retention decisions
04Competitor, audience and proposition research
05Sitemap, wireframes and URL migration plan
06Responsive visual redesign and content production
07WordPress development, integration and migration
08Redirects, metadata, testing and launch monitoring

Build your starting brief

Get an indicative scope.
Make the next conversation count.

Answer a few useful questions, configure the features that matter and send the result straight to our team.

Guided package builderBrochure WebsiteFrom £995

Plan a bespoke WordPress website and turn the choices into a useful first brief.

Build my package ↗Guided package builderStandard eCommerceFrom £2,249

Configure a WooCommerce starting point around products, fulfilment and growth.

Build my package ↗

Our process

Audit, redesign and migrate as one connected project.

Phase 01

Audit what exists

Gather analytics, search data, content, technology and stakeholder evidence before recommending what changes.

Phase 02

Define the new job

Agree audiences, proposition, priorities, measures of success and the operational requirements behind the site.

Phase 03

Plan structure & migration

Create the sitemap, key journeys, content plan, URL decisions and redirect map together.

Phase 04

Redesign the experience

Develop wireframes, content, visual direction and responsive components around real customer questions.

Phase 05

Build & integrate

Create the new WordPress platform, migrate approved material and connect necessary systems.

Phase 06

Test & protect

Check devices, accessibility, performance, forms, tracking, metadata, redirects and indexation controls.

Phase 07

Launch & improve

Deploy carefully, monitor search and conversion signals, resolve issues and continue improving from evidence.

Useful answers

Before we
get started.

Will a redesign damage our Google rankings?+

Any migration carries risk, but careful content decisions, URL mapping, redirects, technical checks and post-launch monitoring substantially reduce avoidable losses. We also use the redesign to improve weak areas rather than preserving everything blindly.

Do we have to rewrite all the content?+

No. We audit each important page and decide whether to retain, improve, combine or retire it. Strong existing material should not be discarded simply because the visual design changes.

Can you redesign a website built by another agency?+

Yes. We review the current platform, hosting, dependencies and content before recommending whether to rebuild, refactor or migrate.

Can the website remain live during the project?+

Usually. Design and development take place away from the production site, with the final migration and launch planned to minimise interruption.

Has the current website reached its limit?

Redesign it with the evidence on your side.

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Prefer a conversation?

Request a
callback.

Leave your number and a little context. One of our team will call during UK office hours—usually the same working day.

Or call us on 01744 304 101 ↗