The work
Social media support for a regional Volkswagen retailer
EasyMediaUK supported Corkills Volkswagen across Facebook, Twitter and Instagram, creating an achievable programme of posts, imagery, promotions and competitions around the available budget.
Making manufacturer activity locally relevant
Automotive social media has to balance national product messaging with the reasons a customer would engage with a particular retailer. The content programme gave local activity a consistent rhythm while retaining the familiarity and standards expected of the Volkswagen brand.
Creative built for the channel
Campaign artwork and post formats were adapted for the way customers encounter content in a feed, with promotions and competitions used selectively to create participation rather than filling the calendar with generic updates.
