01How to plan website content before the design process begins
Designing empty boxes and deciding what to put inside them afterwards is a surprisingly common way to build websites. It is also backwards. Content affects layout. A…
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Ideas and practical guidance for making digital work harder.
The journal · page 1
No trend reports for the sake of it. This is where we unpack decisions, share useful methods and explore what better creative and technical work looks like in practice.
01Designing empty boxes and deciding what to put inside them afterwards is a surprisingly common way to build websites. It is also backwards. Content affects layout. A…
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02A good website brief doesn't need to be 60 pages long. It does need to explain the problem. “Build us a modern website” isn't really a brief.…
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03Most websites do not lose enquiries because of one catastrophic mistake. It is usually death by a thousand tiny inconveniences. A confusing headline here. A hidden telephone…
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04WordPress powers everything from tiny brochure websites to substantial publishing and ecommerce platforms. But two WordPress websites can be built in completely different ways. One of the…
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05More enquiries are not always better. Ask any busy sales team. Twenty messages saying “how much?” from people with unrealistic budgets can be considerably less useful than…
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06A useful business website creates clarity, earns confidence and helps the right people take a meaningful next step.
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07A website does not become ineffective simply because it is old. There are websites built years ago that still work brilliantly. Equally, there are websites launched six…
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08Sometimes, you can get so bogged down with content and the visual aspects of a website that you overlook some of the fundamental aspects of developing and…
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09Mobile devices like phones and tablets are the dominant devices used to access the internet, and this trend will only continue. The traffic of many websites is…
Read article ↗Do you ever look at websites that companies have paid for that are just over the top, tacky and overall irritating to just be on? We all…
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