The work
Replacing a dated website with a clearer marketing platform
Bluehatch Consultancy needed a focused website refresh that would better represent the business and strengthen the digital destination supporting its existing marketing activity.
A manageable CMS rather than another short-lived redesign
The project centred on a clearer content structure and an interface the client could manage. That gave the consultancy a more credible place to explain its offer while reducing dependence on a developer for routine publishing.
Connecting the website to the wider audience
Existing channels and audience activity were considered as part of the rebuild, so the website could act as the destination for interest rather than an isolated piece of design.
