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Case study · Branding & Graphic Design

Boots

Product-launch design and point-of-sale.

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Strategy.Creativity.Technology.

Boots project

The work

Creative support for product-launch moments

EasyMediaUK produced supporting media for Boots product launches, including launch boxes, brochures, display items and point-of-sale artwork.

One visual story across different physical formats

Each item had a different practical role: packaging needed to create anticipation, literature carried product detail and display materials had to communicate quickly in a busy retail environment. The design work connected those requirements into one recognisable launch experience.

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The work,
in full.

Original project imagery retained at its natural proportions.

Boots branding & graphic design

What this demonstrates

Creative and technical decisions
working as one.

01

Understand

Begin with the audience, the operational context and the response the work needs to create.

02

Connect

Develop content, design and technology as one experience rather than disconnected deliverables.

03

Evolve

Create a useful result with the flexibility and support required for the relationship to continue.

More work

Related projects.

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