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Case study · Branding & Graphic Design

Specsavers

Launch packs, brochures, display and POS creative.

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Strategy.Creativity.Technology.

Specsavers project

The work

Launch materials for the Advance product range

EasyMediaUK developed a coordinated range of supporting media for the Specsavers Advance product range, connecting launch packaging and brochures with display and point-of-sale requirements.

Designed from the reveal through to retail

The launch pack introduced the range, while literature and display assets carried the same visual language into customer-facing environments. Treating the formats as one system helped the product story remain consistent at each stage.

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The work,
in full.

Original project imagery retained at its natural proportions.

Specsavers branding & graphic design

What this demonstrates

Creative and technical decisions
working as one.

01

Understand

Begin with the audience, the operational context and the response the work needs to create.

02

Connect

Develop content, design and technology as one experience rather than disconnected deliverables.

03

Evolve

Create a useful result with the flexibility and support required for the relationship to continue.

More work

Related projects.

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