How to find keywords and build a content strategy for your blog
In this post I’ll talk a little bit about the benefits you can expect from blogging regularly and also show you just one way to find new…
Read article ↗Thinking, news & practical guidance
Ideas with
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Strategy.Creativity.Technology.
Observations, useful detail and strong opinions from the work in progress.
The journal · page 4
Notes for people
making things happen.
No trend reports for the sake of it. This is where we unpack decisions, share useful methods and explore what better creative and technical work looks like in practice.
Blogging is about informing your audience
Finding a subject for your next blog post is always tricky. Especially if you’re new to blogging or think your business doesn’t have much to talk about.…
Read article ↗Say something attention grabbing for your next blog post title
Like finding the subject for a blog post, getting the right title for it can pose problems. The title’s the first thing readers see, so it needs…
Read article ↗3 Reasons to Blog
You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and…
Read article ↗How to write content for your target audience
There are many reasons why identifying target audience is important and there are pitfalls and risks if you don’t. If you don’t know who you’re target audience is…
Read article ↗Consumers Ignore Advertising, but are Attracted to Content
We are exposed to so many different advertising messages we’ve become desensitised and it doesn’t work anymore. It’s not just happening offline, via television, newspapers and magazines,…
Read article ↗4 awesome tools to track content marketing success
In order to gauge accurately how successful a piece of content is/was, you need to know who engaged with it. I like to know who shared it,…
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08Blog post checklist
Blog posts come in all different shapes and sizes and there’s no strict rules as to how they should be written, but every now and again you…
Read article ↗Writing Big Ideas – Don’t sweat the small stuff
Like any pursuit, writing, or at least writing well is a skill that needs constant honing and practice to perfect. Even an experienced writer with many years…
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10Now is the best time to become a prolific blogger – here’s how to do it
Everyone can write but most people don’t realise that the best time is now. A lot of people say they would love to write more or even…
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