With the increasing popularity of using social networks in 2016, the world of social media is constantly changing. Because of this, it’s incredibly vital that a business should adapt its online marketing strategies to cope with the evolution of the internet. Here are a few notable trends in social media that are significant in 2016:
- Video Content – over the past twelve months, there has been a huge upsurge in the amount of video found online, from viral clips to ‘how-to’ videos, using video content to communicate with an audience is now such an effective method. The birth of live video has also had an impact on the social media environment, with apps like Periscope and Meerkat, livestreaming has been made profoundly accessible to everyone.
- Buy Buttons – earlier this year Pinterest and Facebook introduced the ‘buy button’: a new feature that allows advertisers to offer the option to ‘one click purchase’ a product directly from within the ad, Instagram is due to add this feature in the coming months and it is predicted that the majority of social networks will contain this component by the end of the year.
- Snapchat – favoured by the younger generations for a considerable amount of time, Snapchat produces a considerable amount of traffic and has recently unveiled new features for businesses. Companies can now post articles and updates to the ‘discover page’, this is worth the attention of any entrepreneur as the audience is actually every single user of the app.
- Mobile Optimisation – gone are the days where people would avoid using their mobile browser due to a lack of websites that actually looked right on their phones. Today it is expected of a company to modify the mobile version of their website to work correctly on a phone, and it is rare that people give their time to a site that hasn’t been readjusted.
An experienced marketer should make sure that their company should account for the changes in online trends and accustom their marketing strategies to remain successful.