10 Common WordPress Mistakes You Need to Avoid Making
Sometimes, you can get so bogged down with content and the visual aspects of a website that you overlook some of the fundamental aspects of developing and managing a WordPress site. However, some of the easy-to-make WordPress mistakes can affect search engine ranking and cost you a great deal of time later. Here are ten of those common WordPress errors that are best avoided. 1. Not Verifying Backups Hackers, malware, and straightforward
Improve Your Summer Email Campaigns Using These 10 Techniques
While the holiday season between November and February is an important marketing period for most businesses, summer email campaigns often don't get the attention they deserve. Summer is a great time to have fun with your email marketing and engage subscribers with some exciting content. Here are 10 tips to give your email marketing campaigns a lift this summer and motivate your target audience: Bring Summery Subject Lines Into Play The subject line
5 Mobile Web Design Mistakes to Avoid
Mobile devices like phones and tablets are the dominant devices used to access the internet, and this trend will only continue. The traffic of many websites is already approaching or exceeding being 90% from mobile sources, and this just outlines how important it is to prioritize mobile web design when building a website. Giving your mobile traffic a bad web experience risks alienating most of your potential customers. Here are five
5 things to try and avoid on your Website!
Do you ever look at websites that companies have paid for that are just over the top, tacky and overall irritating to just be on? We all know you have seen one; we have too. There are 5 BIG things you should avoid in the design and the final product. Contact form pop-up upon entry Don’t you just hate it when you visit a site to browse and the first thing you
5 Halloween Must Reads
Halloween is coming up soon, so here are some books that will either terrify you or feed your excitement; which depends on your disposition! ‘Frankenstein’ by Mary Shelley (1818) Shelley’s ‘Frankenstein’ is a Gothic novel that also includes elements of Romanticism. However, if you’re looking for a soppy Romance novel, then this probably wouldn’t be a good choice! This novel is ghastly, gruesome and morbid, yet incredibly gripping. The crossover between the
Time for a New Us
I'm the MD of EasyMediaUK, Nate Blackburn.I'm so thankful to be working on projects that I love and I'm very proud to be respected nationally as a marketing expert by many customers - not many people wake up in a morning excited to go to work, so I'm very lucky that I do. Since it was created, my marketing agency has had one solid brand and it has served my team
An Introduction in to Social for Business
Social marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels, sounds good, right? However, your appearance on social media must be refined and tailored to your audience in order for you to reap the rewards of its potential exposure. It can’t be stressed how important it is to use the right social networks for your social media marketing, realistically there is no
Maintaining Your Website
Owning a website could be new to you, but to make a website function the way you want it to, website maintenance is mandatory. First of all, let me tell you why maintaining your website is important. Over time, as you change your website, some links or some images may stop working as you intended and this could make visitors displeased with your website. Visitors will also be displeased if your
How to attract and keep customers
Customers are the most important aspect of your business, without them it’s pointless. In this article I’m going to tell you how to attract them and make them stay with your business. Target audience… An important part of attracting the customers is to actually know what customers you want in your business – whether it’s a female customer, a male customer, children, adults, the elderly etc. You have to make sure that
4 Quick Tips to Increase Sales and Optimise Your Brand
Are you looking for a quick-fix to increase sales? Welcome to the club, so is everybody else. The truth is, it doesn’t exist. Article by Nathan Blackburn, director of EasyMediaUK Limited. However, there are a number of quick tips you can follow to build an audience, engage them and sell more through multi-channel conversion funnels. A conversion funnel is simply the journey a user takes from responding to your marketing to buying your product
Website Design Trends for 2018: A look ahead to 1990
We’re just a few months into 2017, but already the online universe and business world are considering what will be the most popular design trends heading into 2018. We have listed some of these below, with some maintaining the momentum that they had gathered heading into this year, with others taking a more reduced role, while one aspect even harks back to the 20th century! The first of these trends is
5 Reasons to Unbox Your New Website Before 2018
It might not be halfway through 2017 yet, but at EasyWebsiteUK we’re already looking ahead to 2018 website design trends and in the process; we’re looking forward to the 1990s as we see history start to repeat itself. Your digital strategy is not clear. Do you have a digital strategy? If you don’t then you really need to put one in place. Having a new website can be the focus point of your