January 2017

In this post I'll talk a little bit about the benefits you can expect from blogging regularly and also show you just one way to find new keywords to target in your blog posts. The post is aimed at relative new-comers to blogging who are looking for a bit of guidance and reassurance that blogging is a worthwhile exercise and will contribute greatly to your overall content marketing efforts over time.

Finding a subject for your next blog post is always tricky. Especially if you’re new to blogging or think your business doesn't have much to talk about. Finding a constant stream of subjects your readers will find interesting isn't easy. You want them to see your blog as somewhere to visit because it gives them great advice and useful information, and is a great read. Your blog posts need to hook them in so they see you as an expert in your industry and know who to go to when they need your services.

You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? It's much more a case of bringing the mountain to Mohammed.