3 Reasons to Blog
You have researched your target audience, and you’ve written useful, valuable and relevant content, which caters to them, but now what? The old adage, “build it and they will come”, certainly does not apply to content marketing. On the Internet, there’s tons of content available to your target audience, why would they stop at yours? It's much more a case of bringing the mountain to Mohammed.
How to write content for your target audience
There are many reasons why identifying target audience is important and there are pitfalls and risks if you don't. If you don't know who you're target audience is you are lost in the wilderness when it comes to choosing the topics and tone for your blog posts. You could end up spending a lot of time crafting what you believe to be the perfect piece of content, only for it to fall on deaf ears because you're pitching it at the wrong audience. Working out who your target audience is before you start writing will save you time and has the following benefits:
Consumers Ignore Advertising, but are Attracted to Content
We are exposed to so many different advertising messages we’ve become desensitised and it doesn’t work anymore. It’s not just happening offline, via television, newspapers and magazines, but online too. On the Internet, there are advertising links and banners everywhere. As we see so much advertising, we have learned to simply ignore it. It’s becoming ever more difficult for businesses to break through the guards we put up and actually reach, and be heard by, their customers. As a result, companies have realized that traditional advertising isn’t enough and are slowly coming round to the idea of content marketing.
4 awesome tools to track content marketing success
In order to gauge accurately how successful a piece of content is/was, you need to know who engaged with it. I like to know who shared it, who’s talking about it, and who linked to it.
Blog post checklist
Blog posts come in all different shapes and sizes and there's no strict rules as to how they should be written, but every now and again you will hit publish and send a post out into the world, and then remember something you forgot to add. To avoid this ever happening to you again, we've put together this handy checklist that you can use for each post you write.
Writing Big Ideas – Don’t sweat the small stuff
Like any pursuit, writing, or at least writing well is a skill that needs constant honing and practice to perfect. Even an experienced writer with many years experience will tell you that they are not the finished article and are still learning their trade with every assignment. There are however some basic rules that you can follow to help give clarity to your writing.
Now is the best time to become a prolific blogger – here’s how to do it
Everyone can write but most people don't realise that the best time is now. A lot of people say they would love to write more or even have a blog, if only they could think of things to write about!
Blogging and your long term Content Marketing strategy
To be successful as a blogger and make it work from an SEO perspective, you need to post something regularly. And by regularly we mean at least once a week. This may seem excessive and difficult to maintain as you might not think you can find things to talk about as often as this. But if you can do it, it will pay dividends.
The Importance of Having a Business Blog
Photo courtesy of fanteroWhen you think of blogging and bloggers, what comes to mind? Some people imagine bloggers as people who like tinkering about with something on the internet, a personal website run by a person who uses text-speak spellings lamenting the world's issues and re-blogging quirky pictures and cat memes. Whilst there's a space for personal blogging, that's not the only style out there. Indeed, many companies run blogs
why aren’t you blogging?
If you've found your way to this blog post, then you're probably considering outsourcing your blog posts. If this is the case, there's a few things I'd like you to ask yourself. First of all, why are you blogging at all? What are your motivations and goals for your blog? In this post we'll take a look at reasons for blogging and the benefits of outsourcing.
This is the worst thing you can do with your company blog
I was playing peak-a-boo with my 3 year old recently. You know this game, it's where you cover your eyes with your hands, then open them like shutters and say 'peak-a-boo!' Every time my little boy fell about laughing at this. After watching me do it a few times, he wanted to try it himself and when he covered his eyes he said, 'can't see me', then when he opened his hands he shouted, 'peak-a-boo!' This idea of 'if I can't see you, you can't see me' is so innocent, I love it. I think I'll actually be sad when he realises one day I can still see him even when his eyes are covered.
Blog of the Week
The TED Blog runs alongside the popular TED Talks platform, however it offers far more than simple information about their schedule of speakers or plans for the coming months. On TED a fantastic assortment of writers find a space to share their knowledge on issues affecting all areas of science, technology and design.