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I was playing peak-a-boo with my 3 year old recently. You know this game, it's where you cover your eyes with your hands, then open them like shutters and say 'peak-a-boo!' Every time my little boy fell about laughing at this. After watching me do it a few times, he wanted to try it himself and when he covered his eyes he said, 'can't see me', then when he opened his hands he shouted, 'peak-a-boo!' This idea of 'if I can't see you, you can't see me' is so innocent, I love it. I think I'll actually be sad when he realises one day I can still see him even when his eyes are covered.

Eating your pudding before your main will fill you up and you won't have room for your dinner, you'll miss out on the nutritious part of your meal and it will go to waste. But wait, that's just stuff your mum worried about when you were a kid, right? Go ahead, eat your dessert first, who cares. If anything it will only stimulate your tastebuds and get your saliva flowing in preparation for your main. That's right, you heard it here first, dessert is the perfect appetiser, just the thing to whet the appetite before the satisfaction of the main course.

Let's get straight to the point: what do you want your blog posts to do? I'll tell you what I want mine to do, win traffic and engage the reader. This puts the reader into my funnel as a potential new customer. I consider it the job of my blog and social media to fill the funnel from the top. Therefore, it's important to know if the process is working. How can I find out if my blog posts are delivering traffic and engaging my readers? Here's 9 tools I use: